Recently ask the 3 magic questions on Twitter:
- If you had a MAGIC TEA POT what would you drink in it? What loose leaf tea, or teabag?
- What colour would you want the teapot to be? Black, Green, Red?
- And most importantly, if you had 3 Magic WISHES (where anything was possible) what would they be?
What do you think the answers were?
Luxury loose leaf tea company, Chateau Rouge, has announced plans to grow its business in Europe and Asia in addition to extending its product range to include premium tea bags, speciality coffee and chocolate. Investment for the expansion is being sought over the next two months through Crowdcube, which helps start-ups and growing businesses to raise business finance via an equity crowd-funding platform.
London based luxury goods company Chateau Rouge, was founded in 2010 by South African born Séan Farrell, who currently sources and sells speciality tea both online and in high-end retail outlets. Bestselling teas include: Wildharvest Honeybush – gathered by hand in the mountains of the Eastern Cape, South Africa; White Monkey – a mellow green tea from Fujian, China; Imperial Earl Grey – a special blend of orthodox black teas from Assam, Darjeeling, Ceylon and China; Wiedouw Rooibos – an organic, rainforest alliance certified, single estate Rooibos from the Western Cape, South Africa.
Séan’s initial plans to grow the business from a part-time enterprise were scuppered when in 2007 he, and a year later his partner, were both diagnosed with unrelated cancers. Having received the all clear, Séan left his career in accountancy and is now determined to fulfil his ambition to build a global luxury goods business focussing on quality, provenance, sustainability and eco credentials.Early 2014 will see the range of Chateau Rouge’s products diversify into premium teabag teas and high quality coffee, sourced predominantly from Organic, Fairtrade and Rainforest Alliance registered producers from around the world. Luxury chocolate will be introduced later in the year.
Sean Farrell, Founder and CEO of Chateau Rouge comments: “Since childhood I have been fanatical about food and drink and its provenance. I travelled the world, indulging my passion for seeking new tastes and flavours. I am now bringing these experiences to others and am excited to take Chateau Rouge to the next level, thanks to Crowdcube.
“I’ve learnt that life is often shorter than you think and you must do what you love. For me, that is bringing the finest quality produce directly from the growers, to people who are passionate about what they eat and drink and believe in sustainability and eco credentials.”
To view the Chateau Rouge investment pitch please visit: Crowdcube which will close to investors on 2nd January 2014.
Chateau Rouge luxury loose leaf teas are currently available from www.chateaurougetea.com, Harvey Nichols (both in-store and online) and from high-end independent retail outlets, restaurants and cafés. Prices range from £5.95 up to £29.95 for gift packs.
You are probably thinking I am somewhere in the heart of France enjoying afternoon tea in a Château. I wish I was – I love tea and I love châteaux. In actual fact Chateau Rouge is the name of a luxury tea company based in London.
I like to start my day with something dark and serious. A cup of tea that can grab me by the shoulders and give me a good shake. But recently, I’ve noticed that after lunch, I’ve got a hankerin’ for something a little more mellow. Still bold – I need to know it’s there – but slightly… less intense.
Like many bloggers, a steaming hot cup of tea is a necessary part of my daily routine. In fact, my housemate and I don’t just have the odd box of tea. We have an entire cupboard crammed full of the stuff: Earl Grey, Lady Grey, English Breakfast, builders’, peppermint, lemon and ginger, rooibos, chamomile, Darjeeling straight from India, chai, green tea, Dorchester anniversary blend. You name it, we’ve probably got it. Read more…
We would like to congratulate the winner of our Prestat luxury chocolate Easter egg competition – Mawgen Baber from London, England! We are all very jealous as we have been looking at this delicious 454g truffle filled egg all week long. Thank you again for everyone who entered the competition! We wish you better luck next time and hope you have a happy Easter!
You are: Amongst beautiful tea gardens high up in the Nepalese Himalayas
Drinking: Chateau Rouge Organic Oolong Tea
“Sorry, Oo-what?” Yes I’m sorry to say I’d previously been dragging my heels when it came to trying Oolong Teas. Having just got to grips with the many different types of black, green and white teas, I just didn’t know if I was ready to venture into this new tea world that people raved about!
We have partnered with Prestat luxury chocolates for a great chance to win a specially made HUGE 454g truffle filled Easter egg. PLUS we have selected two of our favourite Chateau Rouge Teas that best go with the milk chocolate egg, worth £100 in total. All you need to do is LIKE/SHARE the post on the Chateau Rouge Facebook page to have a chance to win. Remember you must be in it to win it!
Note: Only one entry per person. The winning prize includes: a specially made 454g (1lb) Prestat luxury Easter egg (www.prestat.co.uk), White Monkey green tea, Fikkal Ilam black tea and Swissgold tea infuser value £100. Winner chosen at random from Facebook entrants. Competition closes Tuesday 26 March 2013 24h00 GMT, to give us time to make sure you get your prize in time for Easter Sunday.
We will be donating all online profits today & tomorrow (15 and 16 March 2013) to Comic Relief for Red Nose Day – please share this update! Shop today and really make a difference…
Update: A special thank you to everyone who helped support us this year, and helped make a difference in the lives of so many who need it!