Of all the UK’s food award schemes, GREAT TASTE is the most important. Completely independent and uncompromisingly rigorous, it is trusted by retailers, buyers and consumers. GREAT TASTE is to speciality food and drink what MICHELIN is to fine dining.
In 2012, over 8800 products were judged over an intense four-month period. The Awards’ organiser, the Guild of Fine Food constantly refines the judging mechanics and this year was no exception. Before gold is awarded, a minimum of twelve experts, often 20 taste, discuss and agree. For two- or three-stars, up to 25 judges must unanimously agree an entry has achieved absolute perfection.
Over 350 experts including key buyers, retailers, chefs and food writers blind tasted entries to ensure they are fairly and independently assessed. Every entry starts with 25 points and marks are deducted when faults are identified and constructive feedback offers suggestions to the producers how entries could be improved.
And Chateau Rouge Teas won 2 GOLD Awards this year for our Single Estate Wiedouw Organic long-cut Rooibos Tisane as well as our Ferguson’s Ceylon black tea. Both these teas are already firm favourites with our customers, so pleased to get the awards (and our second year running) to confirm the same. To celebrate we are offering an additional 20% discount on these teas for the month of January. Please enter voucher code: TASTEGOLD at checkout when purchasing any Wiedouw Rooibos or Ferguson Ceylon.