News Tagged ‘Harvey Nichols’

Chateau Rouge seeks investment for company expansion via crowd-funding platform Crowdcube.com

Thursday, November 7th, 2013

Luxury loose leaf tea company, Chateau Rouge, has announced plans to grow its business in Europe and Asia in addition to extending its product range to include premium tea bags, speciality coffee and chocolate.  Investment for the expansion is being sought over the next two months through Crowdcube, which helps start-ups and growing businesses to raise business finance via an equity crowd-funding platform.

London based luxury goods company Chateau Rouge, was founded in 2010 by South African born Séan Farrell, who currently sources and sells speciality tea both online and in high-end retail outlets. Bestselling teas include: Wildharvest Honeybush – gathered by hand in the mountains of the Eastern Cape, South Africa; White Monkey – a mellow green tea from Fujian, China; Imperial Earl Grey – a special blend of orthodox black teas from Assam, Darjeeling, Ceylon and China; Wiedouw Rooibos – an organic, rainforest alliance certified, single estate Rooibos from the Western Cape, South Africa.

Séan’s initial plans to grow the business from a part-time enterprise were scuppered when in 2007 he, and a year later his partner, were both diagnosed with unrelated cancers. Having received the all clear, Séan left his career in accountancy and is now determined to fulfil his ambition to build a global luxury goods business focussing on quality, provenance, sustainability and eco credentials.Early 2014 will see the range of Chateau Rouge’s products diversify into premium teabag teas and high quality coffee, sourced predominantly from Organic, Fairtrade and Rainforest Alliance registered producers from around the world. Luxury chocolate will be introduced later in the year.

Sean Farrell, Founder and CEO of Chateau Rouge comments: “Since childhood I have been fanatical about food and drink and its provenance. I travelled the world, indulging my passion for seeking new tastes and flavours. I am now bringing these experiences to others and am excited to take Chateau Rouge to the next level, thanks to Crowdcube.

“I’ve learnt that life is often shorter than you think and you must do what you love. For me, that is bringing the finest quality produce directly from the growers, to people who are passionate about what they eat and drink and believe in sustainability and eco credentials.”

To view the Chateau Rouge investment pitch please visit: Crowdcube which will close to investors on 2nd January 2014.

Chateau Rouge luxury loose leaf teas are currently available from www.chateaurougetea.com, Harvey Nichols (both in-store and online) and from high-end independent retail outlets, restaurants and cafés. Prices range from £5.95 up to £29.95 for gift packs.


 

Luxury…Darjeeling Express…the most memorable train trip in the world in search of the best first flush Darjeeling teas…

Wednesday, February 22nd, 2012

Darjeeling Train Fruit shop stopMemories of Darjeeling…

As I sit here on the train from London to St. Ives, winding my way through the beautiful Dorset countryside memories come flooding back to me of the times I have been aboard the Darjeeling Himalayan Railway from New Jalpaiguri to Darjeeling. This is quite simply the most mesmerising journey I have ever been on . Words can do little justice to the serene beauty on offer during this seven hour weave through the Himalayan Mountains.

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Sikkim Temi First Flush FTGFOP1 (speciality black tea) – like Darjeeling, only better…

Sunday, June 19th, 2011
Early morning - Temi Tea Estate, South Sikkim, India

Early morning - Temi Tea Estate, South Sikkim, India

Back again after a few weeks trying some fantastic first flushes from Darjeeling. We thought its a great opportunity to tell you about our little secret… Sikkim Temi 1st flush. Like with all our teas we go to great lengths to choose teas with a story, and the Sikkim Temi is a tea that is no different. It comes from the only tea estate in Sikkim, a government owned estate that has been producing fantastic teas since the 1960′s. Not only are teas from Temi as good as neighbouring Darjeeling, but what makes this tea even more special is the surroundings… Read the rest of this entry »


 

Old vs. New. Tea bag vs. Loose leaf tea? A Chateau Rouge Speciality Tea perspective in Spitafields (London)

Wednesday, May 25th, 2011
Chateau Rouge Photo of the week - Fiat 500 vs. Audi Q7 - Leaf tea vs. Tea Bag

Chateau Rouge Photo of the week - Fiat 500 vs. Audi Q7 - Leaf tea vs. Tea Bag

This weeks photo of the week (without the tea)

Wondering through the streets surrounding Spitafields market in London the other day, we came across this fantastic picture. An old Fiat 500 taking on a mighty Audi Q7. And what struck us most about this picture, other than feeling it was David vs. Goliath (and hoping the Audi had its brakes on), but what the 2 vehicles symbolise. Read the rest of this entry »


 

Top 5 Speciality Tea Questions everyone asks

Monday, May 23rd, 2011

Chateau Rouge Speciality Tea at Bath Coffee Festival

We had a great time at the Bath Coffee Festival in Bath. It was our first trip out to that part of the country since launching in Harvey Nichols. It was a fantastic weekend, and always a pleasure to visit beautiful Bath! Through serving plenty of tea samples over the 2 days, running demonstration workshops and with having the opportunity to meet hundreds tea and coffee lovers alike; I thought it would be good to highlight the main questions asked about Speciality Leaf Tea. Tea popularity is definitely on the rise and a whole tea ‘re-education’ under way – a journey of tea discovery and hopefully discovering something remarkable along the way. After all it is a journey not a destination! Read the rest of this entry »


 

How to make tea, the Chateau Rouge Luxury Tea way

Wednesday, May 18th, 2011

Tea is a work of art and needs a master hand to bring out its noblest qualities - Okakura Kakuzo, The Book of Tea

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Chateau Rouge speciality teas – first flush Indian black teas

Monday, May 16th, 2011
Chateau Rouge Luxury Tea Harvesting in India

Chateau Rouge Luxury Tea Harvesting in India

It’s first flush season again and the new season samples have been coming in over the last few weeks. We’ve all been happily tasting them all, and already deciding on our favourites for the season! But what consititutes a ‘First Flush’ and how is this tea different from other teas?

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Tea bags more expensive than an equivalent Chateau Rouge Luxury Tea

Monday, May 9th, 2011

With the amount of tea available online and in-store one cant help but feel overwhelmed by it all. There is a massive selection of teas to choose from: from the more exotic green teas, yellow teas or red teas to the more ‘standard’ black teas, not to mention white tea, rooibos, honeybush or even oolong. Tea is getting more sophisticated! But where do you start and is price really that important or is the more expensive tea, just in more expensive packaging?

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Old Leeds Market building as taken for the Chateau Rouge Luxury Tea tasting

Sunday, May 8th, 2011
Leeds Market Chateau Rouge Luxury Tea Tasting 7 May 2011

Leeds Market Building - a truly remarkable building, and an architectural masterpiece

We absolutely fell in love with this building while in Leeds on Saturday for a tea tasting at Harvey Nichols. It’s an architectural gem and a timeless masterpiece! If only everything today lasts this long – something that keeps on getting more beautiful with time, rather than looking dated and out of fashion. Read the rest of this entry »


 

Luxury Tea Tasting at Harvey Nichols Leeds

Sunday, May 8th, 2011
Chateau Rouge Luxury Tea tasting Harvey Nichols Leeds

Harvey Nichols Arcade Entrance

We had a great day in Leeds on Saturday for a Chateau Rouge Luxury Tea Tasting at Harvey Nichols. The Jasmine Downy Tips was a favourite (as always) but pleasantly surprised that the Formosa Pouching was well received. Read the rest of this entry »